Introduction to E-business: Management and Strategy
- ISBN-10
- 0750667311
- ISBN-13
- 9780750667319
- Category
- Business & Economics
- Pages
- 437
- Language
- English
- Published
- 2006
- Publisher
- Routledge
- Author
- Colin Combe
Description
Highlighting the key issues that affect businesses which have adopted the Internet as a means of trading or improving internal processes, this book explores the management of e-businesses and the formulation, implementation and evaluation of e-business strategies. Case studies include Amazon, e-Bay, Tesco.com, Yahoo and boo.com.
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