Go-to-market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
- ISBN-10
- 0750674601
- ISBN-13
- 9780750674607
- Category
- Business & Economics
- Pages
- 295
- Language
- English
- Published
- 2002
- Publisher
- Routledge
- Author
- Lawrence G. Friedman
Description
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers. It demonstrates how the great success stories hinge around the creative use of new technologies and new channels, involving a careful mix of all the available routes to market to get to more people, more efficiently and more often.
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