Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management
- ISBN-10
- 0750678208
- ISBN-13
- 9780750678209
- Series
- Storytelling in Organizations
- Category
- Business & Economics
- Pages
- 192
- Language
- English
- Published
- 2005
- Publisher
- Routledge
- Authors
- Laurence Prusak, John Seely Brown, Katalina Groh
Description
"Storytelling in Organizations" studies how four busy executives found themselves using storytelling to understanding and managing organizations. The authors describe their own experiences working on knowledge management, change management, and innovation strategies in such organizations as Xerox, the World Bank, and IBM.
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Other editions
-
- 2018-12-27
- 119 pages
- Paperback
- Springer
-
- 2018-03-31
- 119 pages
- Ebook
- Springer
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