Team Sports Marketing

ISBN-10: 0750679794
ISBN-13: 9780750679794
Category: Sports
Pages: 273
Language: English
Published: 2007
Publisher: Elsevier
Author: Kirk L. Wakefield

Description

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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Other editions

Team Sports Marketing
- 2007-02-07
- 288 pages
- Ebook
- Routledge
Team Sports Marketing
- 2007-02-07
- 284 pages
- Ebook
- Routledge

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