Strategic Integrated Marketing Communication: Theory and Practice
- ISBN-10
- 0750679808
- ISBN-13
- 9780750679800
- Category
- Business & Economics
- Pages
- 308
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Author
- Larry Percy
Description
Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
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Other editions
-
Strategic Integrated Marketing Communication: Critical Evaluation of Current Integrated Marketing...
- 2018-05-18
- 23 pages
- Ebook
- GRIN Verlag
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