Strategic Marketing: Planning and Control
- ISBN-10
- 075068271X
- ISBN-13
- 9780750682718
- Series
- Strategic Marketing
- Category
- Business & Economics
- Pages
- 350
- Language
- English
- Published
- 2007-12
- Publisher
- Routledge
- Authors
- Ruth Ashford, Graeme Drummond, John Ensor
Description
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
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