Entrepreneurship and Small Business Management in the Hospitality Industry

Entrepreneurship and Small Business Management in the Hospitality Industry
ISBN-10
0750684488
ISBN-13
9780750684484
Category
Business & Economics
Pages
294
Language
English
Published
2009
Publisher
Routledge
Authors
Conrad Lashley, Darren Lee-Ross

Description

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process: *Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur? *Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business *The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations *Growth and the future: venture capital, e-strategies, new markets and exit strategies. *Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning * Uses culturally diverse cases and examples to give a holistic view of entrepreneurship * Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises

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