Advanced Theory and Practice in Sport Marketing
- ISBN-10
- 0750684917
- ISBN-13
- 9780750684910
- Series
- Advanced Theory and Practice in Sport Marketing
- Category
- Business & Economics
- Pages
- 443
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Authors
- Eric C. Schwarz, Jason D. Hunter
Description
Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sports marketing.
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