Total Relationship Marketing
- ISBN-10
- 0750686332
- ISBN-13
- 9780750686334
- Category
- Business & Economics
- Pages
- 378
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Author
- Evert Gummesson
Description
Highly informative, practical in style, and packed with fully updated examples and cases from real companies, this is an essential resource for both undergraduate and postgraduate students. The third edition benefits from improved features to help students, including questions for discussion and end-of-chapter summaries.
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Other editions
-
- 2002
- 370 pages
- Paperback
- Routledge
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