EMarketing EXcellence: Planning and Optimizing Your Digital Marketing
- ISBN-10
- 0750689455
- ISBN-13
- 9780750689458
- Series
- eMarketing eXcellence
- Category
- Business & Economics
- Pages
- 508
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Authors
- Dave Chaffey, Paul Russell Smith, P. R. Smith
Description
Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.
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Other editions
-
- 2013-03-05
- 641 pages
- Paperback
- Routledge
-
- 2013
- 642 pages
- Paperback
- Routledge
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