Business Essentials: Marketing Principles
- ISBN-10
- 0751776645
- ISBN-13
- 9780751776645
- Series
- Business Essentials
- Category
- Business & Economics
- Pages
- 517
- Language
- English
- Published
- 2010-11-01
- Publisher
- BPP Learning Media
- Author
- BPP Learning Media
Description
This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
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