The Development of Marketing Management: The Case of the USA, C. 1910-1940
- ISBN-10
- 0754606066
- ISBN-13
- 9780754606062
- Category
- History
- Pages
- 182
- Language
- English
- Published
- 2008
- Publisher
- Ashgate Publishing, Ltd.
- Author
- Kazuo Usui
Description
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
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