Airline Marketing and Management

Airline Marketing and Management
ISBN-10
0754648206
ISBN-13
9780754648208
Category
Transportation
Pages
323
Language
English
Published
2007
Publisher
Ashgate Publishing, Ltd.
Author
Stephen Shaw

Description

Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • WINGS LIKE EAGLES PB
    WINGS LIKE EAGLES PB
    By Paul A. Schweizer

    Directors : R. S. Barnaby , T. Boyer , G. Briegleb , S. Corcoran , J. S. Charles , A. Dawydoff , F. Compton , P. Leonard , W. Klemperer , A. Raspet , E. J. Reeves , J. Robinson , A. Schultz , E. Schweizer , P. A. Schweizer , B. Shupack ...

  • Barney Hall's Tales From Trackside
    Barney Hall's Tales From Trackside
    By Barney Hall, Ben White

    He also witnessed the unforgettable '76 Daytona finish between Richard Petty and Pearson. In Barney Hall's Tales from the Trackside, he reflects on many memorable stories, including Bill Elliott winning the Winston Million in 1985.

  • Lost Sounds: The Story of Coast Fog Signals
    Lost Sounds: The Story of Coast Fog Signals
    By Alan Renton

    ... lens is still in daily use and though it no longer ... revolves in its liquid metal bed by clockwork 36 it seems likely that it will continue to revolve in its mercury bath after automation . ... Stone , John Harris op . cit .

  • American Auto Racing: The Milestones and Personalities of a Century of Speed
    American Auto Racing: The Milestones and Personalities of a Century of Speed
    By J.A. Martin, Thomas F. Saal

    But by the end of the season the hot combination was Mark Donohue in the Camaro . Cougar did not return but Donohue did , taking ten of the twelve 1968 races , including eight in a row . American Motors entered the series with the new ...

  • The Truck, Van and 4x4 Book: The Definitive Guide to Buying a Truck
    The Truck, Van and 4x4 Book: The Definitive Guide to Buying a Truck
    By Jack Gillis, Karen Fierst, Scott Beatty

    Gillis is a Contributing Correspondent for NBC's “ Today Show ” and has appeared on all three network evening news programs as well as local and national talk shows , including “ Donahue , " “ 20/20 , " “ Nightline , ” “ The Oprah ...

  • Human Factors for Naval Marine Vehicle Design and Operation
    Human Factors for Naval Marine Vehicle Design and Operation
    By Jonathan M. Ross

    Miller , J. , M. Sanders , E. Fitzhugh , K. Plummer ( 2005a ) . “ Real or Self - Imposed : The Gap Between Cognitive Systems Engineering and Softward Systems Engineering , ” Human Systems Integration Symposium , Arlington , VA , June .

  • Locomotives of the Western United States
    Locomotives of the Western United States
    By Jonathan Lewis

    St Maries River Railroad GP9s 101 and 102, both built by EMD in 1959 for the Milwaukee Road, are seen working a freight from St Maries to Tacoma Rail Switcher MP15 1521, built by EMD in 1983. Plummer, Idaho, beside Chatcolet Lake on the ...

  • Picture History of the Cunard Line, 1840-1990
    Picture History of the Cunard Line, 1840-1990
    By William H. Miller, Frank Osborn Braynard

    134 PICTURE HISTORY OF THE CUNARD LINE 1840-1990 Frank O. Braynard. Adriatic, 63, 64 Alaunia, 51 Albania, 44 America 1 1848), ... 110.111, 112, 118 #fx,44 Russia, 4 Sagafjord, 130 Samaria, 25 Saturnia, 1 10 &«w»w(1900), ...

  • Karen Brown's England, Wales and Scotland: Exceptional Places to Stay and Itineraries
    Karen Brown's England, Wales and Scotland: Exceptional Places to Stay and Itineraries
    By Karen Brown

    Map : 4 Eglwysfach Ynyshir Hall Ynyshir Hall shares its location on the Dovey river estuary with a 1,000 - acre bird reserve , home to herons , oystercatchers , curlews , and cormorants . Nestled in acres of gardens full of azaleas and ...

  • The Transportation Experience: Policy, Planning, and Deployment
    The Transportation Experience: Policy, Planning, and Deployment
    By David M. Levinson, William L. Garrison

    The Transportation Experience seeks to understand the genesis of transportation policy in America and the UK, along with the roles that this policy plays as systems are innovated, deployed, and reach maturity, and how policies might be ...