Customer Relationship Management: A Global Perspective

Customer Relationship Management: A Global Perspective
ISBN-10
0754671569
ISBN-13
9780754671565
Series
Customer Relationship Management
Category
Business & Economics
Pages
204
Language
English
Published
2008
Publisher
Gower Publishing, Ltd.
Authors
Riad A. Ajami, Gerhard Raab

Description

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Customer Relationship Management: Concepts and Technologies
    Customer Relationship Management: Concepts and Technologies
    By Francis Buttle, Stan Maklan

    NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social ...

  • Customer Relationship Management: Concept, Strategy, and Tools
    Customer Relationship Management: Concept, Strategy, and Tools
    By V. Kumar, Werner Reinartz

    This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
    Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
    By Roger J. Baran, Robert J. Galka

    ... a special part to fix the problem and picks it up on the way to Evan«s house. Evan is not home yet but his prior ... this experience is readily available. Figure 6.5wExample of a Business Process Moment 6.3c.4¶Mobile Technology Most.

  • Customer Relationship Management: Organizational and Technological Perspectives
    Customer Relationship Management: Organizational and Technological Perspectives
    By Federico Rajola

    This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

  • Essentials of CRM: A Guide to Customer Relationship Management
    Essentials of CRM: A Guide to Customer Relationship Management
    By Bryan Bergeron

    This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing. ...

  • Relationship Marketing and Customer Relationship Management
    Relationship Marketing and Customer Relationship Management
    By Annekie Brink, Adele Berndt

    With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

  • Customer Relationship Management
    Customer Relationship Management
    By Joe Peppard, Simon Knox, Adrian Payne

    It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.

  • The CRM Handbook: A Business Guide to Customer Relationship Management
    The CRM Handbook: A Business Guide to Customer Relationship Management
    By Jill Dyché

    This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

  • Customer Relationship Management
    Customer Relationship Management
    By Francis Buttle

    Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management .

  • Customer Relationship Management
    Customer Relationship Management
    By Kristin L. Anderson, Carol J. Kerr

    This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then.