This book offers students a comprehensive, theoretical, and practical guide to communication theory.
An introduction to the theories of information and codes.
Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.
In a follow-up piece of research, Donahue, Tichenor, and Olien (1975) found that the knowledge gap declines when an issue has a strong local impact and when there is conflict in a community – for example, a community that becomes home ...
This is the first resource to summarize, in one place, the diversity of theory in the communication field.
There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory ...
Steier , Duncan Stanton , and Todd ( 1982 ) studied “ normal ” and “ addict ... members take sides and deal with conflict ) behavior of these families .
This book provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences.
Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational ...
Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way.