Cases in Sports Marketing with Website
- ISBN-10
- 0757559050
- ISBN-13
- 9780757559051
- Category
- Business & Economics
- Pages
- 193
- Language
- English
- Published
- 2012-09
- Publisher
- Kendall/Hunt Publishing Company
- Authors
- Todd Donavan, Brad Carlson
Description
Several studies have examined the economic impacts of professional sports teams, their stadium development, and financial operations. Fewer studies have attempted to balance the economic and social costs and benefits of professional sport accruing to the host community. The purpose of this study was to describe the tourism relationships between a professional sport franchise and the host community.
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