Internet Marketing: Integrating Online and Offline Strategies
- ISBN-10
- 0759392781
- ISBN-13
- 9780759392786
- Series
- Internet Marketing
- Category
- Elektronisk markedsføring
- Language
- English
- Published
- 2007-05
- Publisher
- Atomic Dog Publishing
- Author
- Mary Lou Roberts
Description
Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.
Get the book
Other editions
-
- 2008
- 395 pages
- Paperback
- Atomic Dog Publishing
-
- 2015-12-24
- 86 pages
- Paperback
- Createspace Independent Publishing Platform
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