The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR
ISBN-10
0760328129
ISBN-13
9780760328125
Category
Sports & Recreation
Pages
320
Language
English
Published
2007-08-15
Publisher
Motorbooks International
Author
Mark Yost

Description

Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself.

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