The Ultimatum of Pleasure: Behavioral Economics and Social Development
- ISBN-10
- 0761869441
- ISBN-13
- 9780761869443
- Category
- Business & Economics
- Pages
- 216
- Language
- English
- Published
- 2017-07-11
- Publisher
- Rowman & Littlefield
- Authors
- Arsen Dallakyan, Karlen Dallakyan
Description
This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
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