I See What You Mean: Persuasive Business Communication
- ISBN-10
- 0761900314
- ISBN-13
- 9780761900313
- Series
- I See what You Mean
- Category
- Business & Economics
- Pages
- 252
- Language
- English
- Published
- 1996
- Publisher
- SAGE
- Author
- D. Joel Whalen
Description
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
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