Hands-On Social Marketing: A Step-by-Step Guide
- ISBN-10
- 0761908676
- ISBN-13
- 9780761908678
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 1999-06-14
- Publisher
- SAGE
- Author
- Nedra Kline Weinreich
Description
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
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Other editions
-
- 2010-10-12
- 328 pages
- Ebook
- SAGE
-
- 2010-10-12
- 328 pages
- Paperback
- SAGE Publications
-
- 2010-10-12
- 329 pages
- Paperback
- SAGE Publications
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