Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Description

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

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Other editions

• 

  Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer...

  • 2010-12-10
  • 624 pages
  • Paperback
  • SAGE
• 

  Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer...

  • 1999-11-12
  • 552 pages
  • Paperback
  • SAGE Publications

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