Advertising to Children: Concepts and Controversies

Advertising to Children: Concepts and Controversies
ISBN-10
0761912851
ISBN-13
9780761912859
Series
Advertising to Children
Category
Business & Economics
Pages
322
Language
English
Published
1999-07-16
Publisher
SAGE
Authors
Les Carlson, M. Carole Macklin

Description

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

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