Handbook of Public Relations
- ISBN-10
- 076191286X
- ISBN-13
- 9780761912866
- Category
- Business & Economics
- Pages
- 824
- Language
- English
- Published
- 2001
- Publisher
- SAGE
- Authors
- Robert L. Heath, Gabriel M. Vasquez
Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
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