Communication Planning: An Integrated Approach
- ISBN-10
- 0761913149
- ISBN-13
- 9780761913146
- Category
- Business & Economics
- Pages
- 262
- Language
- English
- Published
- 1999-08-03
- Publisher
- SAGE
- Author
- Sherry Devereaux Ferguson
Description
"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Get the book
Other editions
Similar books
-
Strategic Communications Planning for Public Relations and Marketing
By Joseph Ogden, Laurie J WilsonThe basic principles of researched-based strategic planning remain unchanged
-
Communication Planning for Development: An Operational Framework
By Alan HancockCommunication Planning for Development: An Operational Framework
-
Ongoing Crisis Communication: Planning, Managing, and Responding
By W. Timothy CoombsA truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.
-
PMP Project Management Professional Exam Study Guide
By Kim Heldman, Claudia M. Baca, Patti M. JansenAmanda Lewis is a project manager for a network upgrade project for her organization. This project will be outsourced to a vendor. Amanda will manage the vendor's work. She also wrote the RFP and is a member of the selection committee.
-
Approaches to Communication Planning
By John MiddletonApproaches to Communication Planning
-
Balanced Scorecard Step-by-Step for Government and Nonprofit Agencies
By Paul R. Niven... consultant Donald Golob, author and consultant William P. Ryan,Jake Barkdoll and the Balanced Scorecard Interest ... California, Nicole Alejandre,Jackie Baker Werth, Tom Phillip, Chris Heiserman, John Ramont, and Randall Krogman.
-
Brand Media Strategy: Integrated Communications Planning in the Digital Era
By A. YoungMedia & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
-
Public Relations: Fresh Perspectives
PRISA represents senior practitioners and consultants as well as student members . ... One of the most important functions of PRISA is to operate a ISO 90002 is a quality registration system for professional public relations ...
-
The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy
By Frank Körver, Betteke van RulerThe Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
-
SOFTWARE QUALITY AND TESTING: A CONCISE STUDY
By S. A. KELKAR... increment Increment 1 Communication Planning Modeling Constru ction Deployment Communication Planning Modeling Constru ction Deployment Communication Planning Modeling Constru ction Deployment Communication Planning Modeling Constru ...