The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
Structured Analysis of Competing Hypotheses: Theory and Application
Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well.
Ten years previously, Kevin Borgeson and Robin Valeri had conducted a project on this topic, examining skinhead identity as presented on the Internet.
Analysing Media Texts
The first part of the book presents a full range of PNA techniques in concise, everyday language, including word clues, human communication and deception, lying by obfuscation, lying by omission, the micro-action interview, and testing for ...
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response.