Handbook of Services Marketing and Management
- ISBN-10
- 0761916121
- ISBN-13
- 9780761916123
- Category
- Business & Economics
- Pages
- 521
- Language
- English
- Published
- 2000
- Publisher
- SAGE
- Authors
- Dawn Iacobucci, Teresa Swartz
Description
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
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