Focus Groups: A Practical Guide for Applied Research
- ISBN-10
- 0761920714
- ISBN-13
- 9780761920717
- Series
- Focus Groups
- Category
- Medical
- Pages
- 215
- Language
- English
- Published
- 2000-04-26
- Publisher
- SAGE
- Authors
- Richard A. Krueger, Mary Anne Casey
Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Get the book
Other editions
-
- 2020-04-17
- 277 pages
- Ebook
- Myers Education Press
-
- 2020-03-16
- 175 pages
- Paperback
- Myers Education Press
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