Public Communication Campaigns
- ISBN-10
- 0761922067
- ISBN-13
- 9780761922063
- Category
- Business & Economics
- Pages
- 428
- Language
- English
- Published
- 2001
- Publisher
- SAGE
- Authors
- Ronald E. Rice, Charles K. Atkin
Description
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
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