Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
- ISBN-10
- 0761926690
- ISBN-13
- 9780761926696
- Series
- Consumer Behavior and Culture
- Category
- Business & Economics
- Pages
- 361
- Language
- English
- Published
- 2004
- Publisher
- SAGE
- Author
- Marieke K. de Mooij
Description
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
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Other editions
-
- 2019-06-10
- 472 pages
- Ebook
- SAGE
-
- 2019-06-10
- 473 pages
- Paperback
- SAGE
-
- 2010-09-29
- 425 pages
- Paperback
- SAGE
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