Dictionary of Marketing Communications
- ISBN-10
- 0761927719
- ISBN-13
- 9780761927716
- Category
- Business & Economics
- Pages
- 249
- Language
- English
- Published
- 2004
- Publisher
- SAGE
- Author
- Norman A. P. Govoni
Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
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