Persuasion: Psychological Insights and Perspectives

ISBN-10: 076192809X
ISBN-13: 9780761928096
Series: Persuasion
Category: Psychology
Language: English
Published: 2005-01-04
Publisher: SAGE Publications, Incorporated
Authors: Timothy C. Brock, Melanie C. Green

Description

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

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Other editions

Persuasion: New Directions in Theory and Research
- 1980-01-01
- 308 pages
- Paperback
- SAGE Publications, Incorporated
Persuasion
- 2023-12-19
- 264 pages
- Ebook
- Modernista
Persuasion: Large Print Edition
- 2022-08-30
- - pages
- Paperback
- Mint Editions--Romantic Tales
Persuasion
- 2022-07-12
- 274 pages
- Ebook
- Vintage

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