Services Marketing and Management
- ISBN-10
- 0761941584
- ISBN-13
- 9780761941583
- Category
- Business & Economics
- Pages
- 215
- Language
- English
- Published
- 2003-06-02
- Publisher
- SAGE
- Author
- Audrey Gilmore
Description
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
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