Corporate Communications: Theory and Practice
- ISBN-10
- 0761944362
- ISBN-13
- 9780761944362
- Series
- Corporate Communications
- Category
- Business & Economics
- Pages
- 206
- Language
- English
- Published
- 2004
- Publisher
- SAGE
- Author
- Joep Cornelissen
Description
'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
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