This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
`I read this book in a single sitting.
This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields.
This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making.
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.
Newcastle : University of Northumbria . Schmidt , W. ( 1997 ) World - wide web survey research : benefits , potential problems and solutions ' , Behaviour Research Methods , Instruments and Computers , 29 , 274-279 . Schutz , A.
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Seidel , J. , Freise , S. , & Leonard , D. C. ( 1995 ) . The ethnograph v4.0 : A user's guide . ... Sussman , S. , Burton , D. , Dent , C. W. , Stacy , A. W. , & Flay , B. R. ( 1991 ) . ... Templeton , J. F. ( 1994 ) .