Doing Social Psychology

ISBN-10: 0761960503
ISBN-13: 9780761960508
Category: Psychology
Pages: 336
Language: English
Published: 1998
Publisher: SAGE
Authors: Margaret Wetherell, Dorothy Miell

Description

This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research. Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.

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