Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Grounded Theory: A Practical Guide for Management, Business and Market Researchers
ISBN-10
0761966838
ISBN-13
9780761966838
Series
Grounded Theory
Category
Social Science
Pages
186
Language
English
Published
2002-07-24
Publisher
SAGE
Author
Christina Goulding

Description

Grounded Theory represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.

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