Qualitative Market Research
- ISBN-10
- 0761969454
- ISBN-13
- 9780761969457
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2001-08-21
- Publisher
- SAGE
- Author
- Hy Mariampolski
Description
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
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Other editions
-
- 2022-02-24
- 288 pages
- Ebook
- Routledge
-
- 2002-09-17
- 1112 pages
- Paperback
- SAGE Publications Limited
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