Corporate Communications: A 21st Century Primer
- ISBN-10
- 0761997466
- ISBN-13
- 9780761997467
- Series
- Corporate Communications
- Category
- Business & Economics
- Pages
- 282
- Language
- English
- Published
- 2004-12-08
- Publisher
- SAGE
- Author
- Joseph Fernandez
Description
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
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