Advances in Business and Management Forecasting
- ISBN-10
- 0762312815
- ISBN-13
- 9780762312818
- Series
- Advances in Business and Management Forecasting
- Category
- Business & Economics
- Pages
- 318
- Language
- English
- Published
- 2006-02-17
- Publisher
- JAI Press Incorporated
- Authors
- Kenneth D. Lawrence, Michael D. Geurts
Description
Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.
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Other editions
-
- 2008-01-25
- 326 pages
- Paperback
- JAI Press Incorporated
-
- 2010-08-26
- 253 pages
- Paperback
- Emerald Group Publishing
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