Sport Marketing: Managing the Exchange Process
- ISBN-10
- 0763708739
- ISBN-13
- 9780763708733
- Series
- Sport Marketing
- Category
- Business & Economics
- Pages
- 169
- Language
- English
- Published
- 1999
- Publisher
- Jones & Bartlett Learning
- Authors
- Mark A. McDonald, George R. Milne
Description
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
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