Marketing Public Health: Strategies to Promote Social Change

ISBN-10: 0763726516
ISBN-13: 9780763726515
Category: Public health
Pages: 552
Language: English
Published: 2004
Publisher: Jones & Bartlett Learning
Authors: Michael Siegel, Lynne Doner

Description

Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

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Other editions

Marketing Public Health
- 2012-07-09
- 382 pages
- Paperback
- Jones & Bartlett Publishers
Marketing Public Health: Strategies to Promote Social Change
- 2008-07-07
- 608 pages
- Paperback
- Jones & Bartlett Publishers
Marketing Public Health: Strategies to Promote Social Change
- 2008-07-07
- 608 pages
- Paperback
- Jones & Bartlett Publishers

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