Health Care Market Strategy: From Planning to Action
- ISBN-10
- 0763747998
- ISBN-13
- 9780763747992
- Category
- Health services administration
- Pages
- 322
- Language
- English
- Published
- 2004
- Publisher
- Jones & Bartlett Learning
- Authors
- Eric N. Berkowitz, Steven G. Hillestad
Description
With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.
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Other editions
-
- 2018-11-30
- 338 pages
- Ebook
- Jones & Bartlett Learning
-
- 2012-07
- 377 pages
- Paperback
- Jones & Bartlett Publishers
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