Health Care Marketing: Tools and Techniques
- ISBN-10
- 0763778044
- ISBN-13
- 9780763778040
- Series
- Health Care Marketing
- Category
- Business & Economics
- Pages
- 311
- Language
- English
- Published
- 2009-02-23
- Publisher
- Jones & Bartlett Publishers
- Authors
- John L. Fortenberry Jr., Fortenberry
Description
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.
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Other editions
-
- 2009-02-23
- 337 pages
- Paperback
- Jones & Bartlett Learning
-
- 1994
- 548 pages
- Paperback
- Jones & Bartlett Learning
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