Internet Marketing For Dummies
- ISBN-10
- 0764507788
- ISBN-13
- 9780764507786
- Category
- Computers
- Pages
- 364
- Language
- English
- Published
- 2000-11-15
- Publisher
- For Dummies
- Authors
- Bud E. Smith, Frank Catalano
Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
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