In today's highly competitive environment, good products and good marketing aren't enough. To succeed, you also need great customer service. Quality service touches our lives in two important ways: the service we give and the service we receive. Customer Service For Dummies, 2nd Edition, brims with hot tips, techniques, and lots of suggestions for giving your customers the kind of service that you yourself would like to receive. This down-to-earth, step-by-step guide fills you in on ways to Take stock of your customer service strengths and weaknesses Commit to continuous improvement Work your way through modern-day e-mail and Internet etiquette Foster positive face-to-face and telephone service Deal with the unhappy folks among your customers Packed with practical advice for getting through the everyday challenges at work, Customer Service For Dummies, 2nd Edition, shows you how to develop your staff so that they become service heroes to their customers. This insightful resource also gives you the goods on Keeping your sanity when angry customers confront you with clenched fists or wrinkled foreheads Saying "No" nicely: Focusing on what you can do for the customer Tuning into body language and vocal tone Knowing the importance of both internal and external customers Achieving gold-level service at bronze-level cost Improving market share – whether the company's big, small, or in between Becoming a better customer by expressing yourself in style Although customer service basics seem so much like common sense – smile, say please, and say thank you – these gestures alone won't begin to satisfy every situation. Once you expand your definition of service, reconsider who your customers are, and develop a customer-friendly attitude, you'll be in the right place to meet your customers' expectations – and right on time to make a pleasingly positive impression!
This book helps you listen to your customers and offers practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
A strong foundation of customer service, therefore, is essential for online survival. Online Customer Service For Dummies explains how to survive. "An excellent job of focusing business and customer satisfaction.
Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.
A good marketing video can grab customers' attentionand maybe even boost your profits. This book collects the expertiseof four video marketing pros who share the tools needed to getmaximum return on video investment.
You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they re tops on your list.
Make the most of every marketing dollar with the proven advice in this book! Whether you're a mom-and-pop business, a nonprofit with a strict budget, a global brand, or a mid-size enterprise looking to grow this book is for you!
... 46 saving best for last, 326 saying what you mean, 329 scheduling ad placement billboard, 169 magazines, 167–168 newspaper, 163–164 scheduling appointments during trade show, 226 Schell, Jim, Small Business For Dummies, 2nd Edition, ...
This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, ...
This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.