Foundations of Marketing Theory: Toward a General Theory of Marketing
- ISBN-10
- 0765609304
- ISBN-13
- 9780765609304
- Category
- Business & Economics
- Pages
- 323
- Language
- English
- Published
- 2002
- Publisher
- M.E. Sharpe
- Author
- Shelby D. Hunt
Description
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
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Other editions
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- 2002
- 323 pages
- Paperback
- M.E. Sharpe
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