Crisis Communication: Theory and Practice
- ISBN-10
- 0765620529
- ISBN-13
- 9780765620521
- Series
- Crisis Communication
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2010
- Publisher
- M.E. Sharpe
- Author
- Alan Jay Zaremba
Description
Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's
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