Advertising Account Planning: Planning and Managing an IMC Campaign
- ISBN-10
- 0765625644
- ISBN-13
- 9780765625649
- Category
- Business & Economics
- Pages
- 214
- Language
- English
- Published
- 2010-10-14
- Publisher
- M.E. Sharpe
- Authors
- Donald W. Jugenheimer, Larry D. Kelley
Description
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Get the book
Other editions
-
- 2019-06-05
- 156 pages
- Ebook
- Rowman & Littlefield
-
- 2015-02-11
- 262 pages
- Paperback
- Routledge
-
- 2014-12-18
- 224 pages
- Paperback
- Routledge
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