Revenue Management: Hard-core Tactics for Market Domination

Revenue Management: Hard-core Tactics for Market Domination
ISBN-10
0767900332
ISBN-13
9780767900331
Series
Revenue Management
Category
Business & Economics
Pages
276
Language
English
Published
1997
Publisher
Currency
Author
Robert G. Cross

Description

A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities

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